Stories & Secrets of Fore Coffee Becoming a Successful Start-Up in an Instant Time
The coffee shop business in Indonesia is arguably at the peak of his passion. Not only many businessmen who started to pioneer coffee outlets, coffee connoisseurs along with the hype and its trends also seemed endless. For this reason, this business has skyrocketed to the present.
However, starting a coffee shop business today is not an easy matter to deal with. Because, in addition to many competitors that have sprung up, coffee drinks in Indonesia have now entered the Third Wave Coffee era. This coffee era is targeting the target consumer who is looking for an unusual experience while sipping a glass of coffee and can smell the ‘collect’ aroma of brewed coffee.
Although it becomes more complicated, achieving success in an instant in the coffee shop business is still very likely to occur. This can be seen from the rapid development of one of the start-up coffee businesses in Indonesia called Fore Coffee.
Founded in 2018, Fore Coffee has succeeded in attracting the attention of coffee connoisseurs by carrying out the right concepts and promotion methods. Seeing this success, Fore Coffee is currently able to make anyone feel amazed. Especially for those of you who dream of having your own coffee shop.
About Fore Coffee
Fore Coffee is a start-up coffee retailer that strives to present high-quality coffee brewing for its connoisseurs. The name Fore itself is taken from the English word abbreviation, Forest, which also forms the basis for the coffee beverage business concept to develop.
Elisa Suteja, the Deputy CEO of Fore Coffee, dreamed of having her own coffee shop. Armed with her experience and understanding of the characteristics of coffee connoisseurs in Indonesia, Elisa was able to realize her dream and develop Fore Coffee to the success it is today.
Helped by the rapid progress of the community that utilizes online transportation modes such as Gojek and Grab, Elisa started her business by doing promotions on the two platforms. Not only that, this coffee shop is also aggressively promoting through popular social media in Indonesia, such as Instagram and Facebook.
Until now, Fore Coffee already has dozens of outlets that are still actively serving good quality coffee. The entire coffee outlets are evenly spread out in urban areas of Jakarta.